Girl power was never meant to be a slogan; it’s supposed to be an action. And after the latest round of U.S. election results, it’s clear that showing up for each other as women is more important than ever. The challenges we face as women today aren’t just abstract or “for someone else to worry about”—they’re personal, immediate, and impact the lives of women in real, tangible ways. So, what can we do? How can we actually live out this sisterhood we talk about?
Here’s a guide on how to actively support and lift up the women around us, whether it’s through the brands we support, where we give our time, or just showing up with genuine kindness and love.
1. Support Women-Owned Brands and Businesses
When you spend money, you’re casting a vote for the kind of world you want. Why not use that power to support women-owned businesses? From beauty brands and clothing lines to cafes and bookstores, buying from women-owned companies helps uplift the women behind them. These businesses often face unique hurdles (like funding gaps) that can make competing in their markets that much tougher. By choosing women-led brands, you’re saying “I see you, and I support you”—and that matters.
A simple way to find women-owned businesses is by doing a quick search online, browsing on social media, or looking for labels that call out “women-owned.” Platforms like Etsy also let you filter by women-owned shops if you’re looking for something unique and handmade. Every time you choose to support a woman’s business, you’re helping her dream thrive.
2. Volunteer or Donate to Women’s Shelters and Charities
We’re all busy, and sometimes it’s hard to find the time or resources to help out. But supporting women’s shelters and charities that benefit women can make a massive difference. These organizations offer services like housing, counseling, legal assistance, and job training, which can be life-saving for women going through tough times.
If you have time, volunteer! Shelters often need help with everything from organizing donation drives to offering companionship. If you’re short on time but want to help, donations—even small ones—are hugely appreciated. If you’re looking for ideas, organisations like TogetherWomen, Refuge, and Women’s Aid are all great places to start. Whatever you can give, remember that it’s contributing to a brighter future for women everywhere.
3. Use Your Platform, Big or Small
Maybe you’re not an influencer with thousands of followers, but that doesn’t mean your voice doesn’t matter. Whether you have 50 followers or 50,000, you can use your platform to highlight issues that impact women. Share articles, promote women’s causes, call out inequalities, and talk about what’s going on in the world. Let your followers know about women-owned brands or causes close to your heart, and encourage them to get involved, too.
Social media can be a powerful way to drive awareness, and when it’s used thoughtfully, it can be a tool to educate, inspire, and create change. Plus, it shows other women that they’re not alone in their fight.
4. Celebrate Each Other’s Wins
Sometimes we get so caught up in our own journeys that we forget to stop and celebrate each other. But lifting each other up doesn’t just mean helping in times of struggle; it’s also about cheering each other on during the good times. Congratulate your friend who just got that promotion, support your cousin who started her own business, and share in the joy when your coworker reaches a new milestone.
Women can sometimes feel like they’re competing for limited space at the top, but real success comes when we realize there’s room for all of us. Sisterhood is about thriving together, not cutting each other down.
5. Stand Up for Each Other in Male-Dominated Spaces
Whether it’s in the workplace, at school, or even in social settings, women are still often up against patriarchal norms that downplay our voices. When you see another woman being interrupted, dismissed, or talked over, step in. Amplify her voice, back her up, and make it known that you’re on her side.
In a world where women are still fighting to be heard, having someone who’s got your back is powerful. Standing up for each other in male-dominated spaces isn’t just about that moment—it’s about chipping away at a system that’s been set up to silence us. Every time we support each other, we send a clear message: we won’t be sidelined, and we won’t let each other be, either.
6. Don’t Just Talk—Actually Listen
Supporting other women is also about being there in a real, grounded way. If a friend is going through a tough time, be the one who listens without judgment. Sometimes, just having someone there to say, “I’m here for you, no matter what” is all it takes to give someone strength. Make it a habit to check in with the women in your life. How are they really doing? What do they need? If they need help, offer it, even if it’s just sitting with them on a rough day or helping them brainstorm their next steps.
Being a sister means showing up with an open heart, not just for the high-fives, but for the tears, the stress, and the late-night talks.
7. Take Care of Yourself, Too
You can’t pour from an empty cup. While it’s crucial to support others, remember that self-care is also a form of strength. Women face a lot of expectations and pressures, and burnout is real. Make time to take care of yourself so that when your friends or community need you, you’re not running on empty. Self-care looks different for everyone—whether it’s a quiet day at home, a hobby you love, or a morning at the gym, make space for it in your life. Sisterhood is about sharing the load, not carrying everyone else’s while ignoring your own.
There’s a lot that’s uncertain in the world right now, but the way we show up for each other doesn’t have to be. Let’s keep looking out for one another, supporting each other’s dreams, and fighting for a world that values and uplifts every woman. If we want to make it through these times—and come out stronger—sisterhood isn’t just a nice-to-have; it’s a necessity.
Stay strong ladies,
With love Pretty Please xo